Swig-Indianapolis/Greenwood/Southside
Founded in 2010, Swig originated in Utah, the state with the highest percentage of Mormons in the country. It has expanded since 2021 to eight states. One of Swig's pinned TikTok videos explains dirty soda in an effort to unite different communities over a shared want for customizable drinks, Roeder said.
“Everyone wants a refreshing beverage, it’s not exclusive to anyone,” Roeder told PRWeek. “The concept of dirty soda is still foreign and intriguing."
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